By creating flow charts, wireframes and prototypes
I define the user flow through your digital product and the overall functionality, features, and information. This is the skeleton of your product, the structure. It serves as a living document throughout the entire process.

Defining the creative direction for your product
- form, colours, and general feel based on key pieces.
Whilst consistently applying that approved direction across the entire project. Next to designing layouts, I also describe what happens between interface states and how specific UI elements react to user interaction.

I get a kick out of helping businesses and entrepeneurs to realize and accomplish their goals.
How?
By solving complex design problems. When you're in need of some no-nonsense advice on the usability of your product or experience problems with a certain task-flow, give me a call.